by BSM Team | Jul 5, 2025 | Marketing
Expert tactics to increase user reviews on Instagram, Facebook, TikTok, and more to strengthen brand trust and credibility.
Key Takeaways
- Use friendly CTAs, timing, and automation to encourage social reviews.
- Repurpose testimonials into new formats for higher engagement.
- Engage with every review to build community trust.
- Leverage influencer partnerships and cross-platform promotions.
- Use branded hashtags, bios, and visuals to highlight your best testimonials.
In today’s digital-first marketplace, social media reviews are the new word-of-mouth. Whether you’re a small business owner, online entrepreneur, or global brand, learning how to boost reviews on social media can dramatically improve your online reputation, build customer trust, and drive more sales. This comprehensive guide explores real-world strategies to gain more positive reviews, enhance your social proof, and leverage platforms like Facebook, Instagram, and TikTok for testimonial success.
Why Social Media Reviews Matter
As algorithms evolve, platforms like Google, Meta, and TikTok increasingly prioritize user-generated content and engagement signals like reviews, shares, and testimonials. Social reviews serve as trust triggers, influencing potential buyers before they even land on your website.
Stats That Prove the Power:
- 84% of consumers trust online reviews as much as personal recommendations.
- Social posts with customer reviews generate 3x higher engagement.
- Businesses with more than 100 reviews see a 37% increase in revenue.
So, let’s break down the most effective methods to boost social media reviews and win in the competitive content landscape.
1. Ask at the Right Moment
Timing matters ask for a review right after a purchase, support success, or positive experience.
Example: “Just got your order? We’d love your feedback! Tag us and drop a quick review.”
2. Use Clear, Friendly CTAs
Use concise, professional CTAs such as “Leave a review on Facebook” or “Share your feedback on Instagram Stories” Avoid sounding pushy by keeping the tone appreciative.
Pro Tip: CTA buttons on link-in-bio tools (like Linktree or Beacons) can send users directly to review pages.
3. Automate the Review Request Process
Using tools like:
you can send automated DMs or emails after transactions to ask for feedback.
4. Run Review-Based Contests
Encourage testimonials through giveaways. For example: “Leave a review + tag a friend to win a free product!”
This strategy is a proven way to boost Facebook reviews and Instagram interactions organically.
5. Showcase Reviews in Your Feed
Reposting positive reviews on your timeline validates customer feedback and encourages others to participate.
Best Practice: Design eye-catching templates to share reviews as quote graphics.
6. Pin Top Reviews
On Facebook and X (Twitter), pinning a 5-star review keeps it visible at the top of your page.
It’s a subtle way to enhance brand credibility through social reviews.
7. Use Stories for Feedback Campaigns
Instagram and Facebook Stories are ideal for polls, sliders, and Q&A. Use stickers to prompt quick review feedback.
“Your opinion matters! Swipe up and leave us a 30-second review.”
8. Feature Real Customers in Posts
Turn your top customers into your brand ambassadors. Request permission to share customer content and tag them to maximize engagement and authenticity.
This supports both user-generated content and positive review strategies.
9. Engage with Every Review (Yes, Even the Bad Ones)
Engage with all reviews to show you care and build trust. Thank users for praise and resolving any complaints publicly and promptly.
How to handle negative social media reviews?
Respond calmly, apologize if needed, and offer to make things right. Transparency builds trust.
10. Create Branded Hashtags for Testimonials
Encourage users to share their thoughts using branded tags like #MyBrandExperience or #ReviewedByYou.
This creates a searchable archive of social proof.
11. Add Review Prompts in Product Packaging
For e-commerce brands: include QR codes or links to your social review page.
“Scan and share your thoughts with our Instagram fam!”
12. Collaborate With Micro-Influencers
Influencers can help generate both exposure and reviews. Ask them to share their experience and encourage their followers to do the same.
13. Repurpose Reviews into Other Content Formats
Turn text reviews into:
- Video testimonials
- Instagram Reels
- Quote graphics
- Pinterest Pins
What are the best ways to repurpose social media reviews for higher engagement?
Use them as content ideas, visuals, and even ads. Testimonials make great conversion tools.
14. Include Review Highlights in Bios and Descriptions
Shorten and showcase top reviews in your bio: “Trusted by 2,000+ happy customers” or “Rated 5★ by local moms.”
These signals influence new visitors instantly.
15. Cross-Promote Review Content on Multiple Platforms
Share Facebook reviews on Instagram Stories. Turn TikTok comments into quote Tweets. This builds continuity and reinforces authenticity..
Bonus Tips to Boost Review Strategy
16. Create a “Review Wall” on Your Website
Dedicate a page to highlight social media reviews with widgets or embedded posts for added trust and social proof.
17. Add Reviews to Email Newsletters
Include a “What Our Customers Say” section in your newsletters to showcase testimonials.
18. Use Chatbots to Request Reviews
Integrate a Messenger or WhatsApp bot that follows up post-purchase to ask for a review on social media.
19. Run Monthly Review Highlights
Share a monthly carousel or Story round-up of your favorite reviews. This promotes engagement and keeps content fresh.
20. Localize Reviews for Geo-Targeted Audiences
For businesses with local clientele, feature reviews from nearby customers to make them more relatable and location-relevant.
Best Content for Social Media Reviews
Not all content types perform equally. Here’s what generates the most reviews:
- Product tutorials
- Behind-the-scenes content
- User shoutouts
- Personal stories
Real Examples From Reddit, Quora, and Twitter
Reddit: r/SmallBusiness users often ask how to boost Instagram testimonials. The top answer: share reviews consistently and use CTAs in captions.
Quora: “How do I get more reviews on Facebook as a service provider?” Answer: leverage your current client base with automated post-service thank-you messages.
X/Twitter: Brands like Glossier quote tweet their fans’ reviews with a witty comment, instantly boosting visibility.
Frequently Asked Questions
How do social media reviews boost SEO and drive conversions?
Reviews create fresh content, improve engagement signals, and enhance trust—all of which impact search engine rankings and user behavior.
Can I incentivize users to leave reviews?
Yes, but be transparent. Use value-driven rewards like exclusive access, free downloads, or shoutouts.
What platforms are best for gaining reviews?
Facebook, Instagram, and TikTok are top for B2C. LinkedIn works well for B2B testimonials.
Are automated tools effective for review generation?
Absolutely. Tools like Podium and Birdeye streamline the process and boost consistency.
How often should you ask for social media reviews?
Regularly, but not aggressively. Trigger requests after purchases or milestones.
by BSM Team | Jul 5, 2025 | Marketing
Discover the most popular, high-traffic, and emerging social media platforms around the world for users, marketers, and creators.
Key Takeaways
- The “top 50 social media sites” include global giants and emerging niche players.
- Short-form video, community interaction, and platform specialization are driving engagement.
- Regional platforms are becoming increasingly powerful.
- The best strategy is platform-specific content + regular engagement.
Related: 15 Professional Ways to Boost Social Media Engagement
Knowing which social platforms dominate the internet is vital for marketers, influencers, and everyday users. Whether you’re looking for the top 50 social media sites by active users, or want to explore the best social media platforms for marketing, this comprehensive list gives you everything you need to stay ahead.
From mainstream social networks like Facebook and TikTok to niche communities built around hobbies, careers, or content types, social media continues to evolve globally. Here, we rank the top 50 social media platforms based on active users, popularity, engagement, and marketing potential.
1. What Are the Top Social Media Sites in 2025?
Social media platforms ranked by users reveal just how diversified and fragmented the digital space has become. While the giants like Facebook and YouTube still dominate, newer platforms like Threads, BeReal, and Lemon8 are rising fast.
2. Most Used Social Networking Platforms Worldwide
These platforms have billions of users and top engagement rates:
- Facebook — Still the largest social network
- YouTube — Dominates long-form and educational content
- WhatsApp — Most-used messenger app
- Instagram — Great for lifestyle, fashion, short videos
- TikTok — Leader in short-form viral content
- WeChat — Popular in China for messaging + payments
- Telegram — Gaining traction for privacy-first users
- Snapchat — Popular among Gen Z in the U.S. and Europe
Traffic on These Top 50 Social Media Sites
Understanding platform traffic gives insight into which social media networks are best for marketing, visibility, and growth. Here are estimated monthly visit numbers (as of 2025) for each platform based on third-party analytics tools and available data:
- Facebook – Over 18 billion visits/month
- YouTube – Exceeds 35 billion visits/month
- WhatsApp – Over 2 billion active users; indirect web traffic through WhatsApp Web and business APIs
- Instagram – Around 6 billion visits/month
- TikTok – Surpasses 5 billion visits/month
- WeChat – Used by over 1.3 billion users monthly (in-app, not web traffic)
- Messenger – Used by 1+ billion users/month
- Telegram – 900+ million monthly active users
- Snapchat – Estimated 800 million active users
- Pinterest – 1 billion+ visits/month
- Twitter/X – Estimated 8 billion visits/month
- Reddit – 2.2 billion monthly visits
- LinkedIn – Roughly 1.5 billion visits/month
- Threads – Growing rapidly; over 150 million users
- Discord – Estimated 800 million visits/month
- QQ – Over 500 million monthly active users
- Douyin – Exceeds 700 million monthly active users
- Tumblr – Around 350 million monthly visits
- Line – Over 200 million users monthly
- Viber – Over 250 million users
- Quora – About 600 million visits/month
- BeReal – Over 50 million users/month
- Truth Social – Estimated 10 million visits/month
- Clubhouse – Now under 10 million users/month
- Mastodon – Roughly 2 million active monthly users
- Lemon8 – Fast-growing; estimated 25 million users
- Weibo – 570+ million monthly active users
- Imgur – 150 million monthly visits
- Nextdoor – 100+ million users worldwide
- Rumble – Around 200 million visits/month
- Mix – 1 million+ monthly visits
- MeWe – 20 million+ users
- Gab – Estimated 5 million monthly visits
- Foursquare Swarm – 50 million+ users globally
- Caffeine – Approx. 3 million monthly visits
- Houseparty – Usage decreased, under 2 million visits
- Yubo – 60 million users globally
- Steemit – About 10 million users
- Amino – 10+ million monthly users
- Likee – Over 150 million users
- Minds – 2+ million users
- Ello – Niche platform with 500K monthly visits
- VK – Over 600 million visits/month
- BitClout/DeSo – 1 million+ monthly visits
- Triller – Around 60 million visits/month
- Poparazzi – Around 10 million users
- ShareChat – 400 million users in India
- Moj – 200 million+ monthly users
- Koo – Over 50 million monthly users
- Taringa – 30 million+ monthly visits
These traffic statistics reflect just how dominant platforms like YouTube and Facebook remain, while emerging platforms are rapidly capturing niche audiences.
3. Full List: Top 50 Social Media Sites
Here is the complete list of the top 50 social networking platforms, ranked by user base, popularity, and influence, with a short description of each:
Facebook
The world’s largest social network, ideal for community building, ad campaigns, and broad reach across demographics. Offers robust group features and video content distribution.
YouTube
Dominates long-form and tutorial content. A vital platform for creators, educators, brands, and entertainment with built-in monetization options and search engine integration.
WhatsApp
A global messaging platform used for personal communication, business messaging, and customer service. Offers status updates and end-to-end encryption.
Instagram
A visual-first platform known for Reels, Stories, and influencer content. Ideal for lifestyle brands, e-commerce, and community engagement.
TikTok
Revolutionized short-form content. Great for viral videos, trending challenges, and brand awareness, especially among younger users.
WeChat
China’s all-in-one super app. Combines social networking, messaging, e-commerce, and payment services in a single platform.
Facebook Messenger
An extension of Facebook’s communication ecosystem. Offers chatbots, auto-responders, and advertising integration for business messaging.
Telegram
Privacy-first messaging app with growing community features. Popular for channels, large group chats, and file sharing.
Snapchat
Strong among Gen Z. Known for disappearing messages, filters, Stories, and augmented reality (AR) experiences.
A discovery and inspiration engine. Ideal for DIY, home decor, fashion, recipes, and long-term content discovery.
News-focused and conversation-driven. Valuable for thought leadership, real-time updates, and brand commentary.
A community-based platform built around topics (subreddits). Great for deep engagement and honest feedback.
Professional networking hub. Used for B2B marketing, career building, thought leadership, and industry connections.
Threads (by Meta)
A newer microblogging and conversation platform tied to Instagram. Aims to compete with X (formerly Twitter).
Initially for gamers, now a robust community platform. Great for private group chats, voice calls, and niche communities.
One of the original Chinese social networks. Offers messaging, social sharing, and media content to users in Asia.
The Chinese version of TikTok. Shares the same short-form video format but tailored to China’s regulatory environment.
A blog-meets-social-network platform. Allows text, photo, video, and GIF sharing with strong subculture followings.
Popular in Japan and parts of Asia. Offers messaging, payments, and content consumption in one app.
Messaging app with VoIP features. Used in Eastern Europe and parts of Asia for international calling and group chats.
Q&A platform where users share knowledge. Great for long-form content, SEO, and thought leadership.
Promotes authentic content by encouraging users to post unfiltered photos once per day. Gaining traction with Gen Z.
A political and opinion-sharing platform primarily used in the U.S., appealing to free speech advocates.
Audio-based social platform. Known for live conversations and virtual panels. Usage has declined but niche communities remain.
Decentralized alternative to Twitter. Users join various servers, allowing for tailored content experiences.
Aesthetic-focused platform combining Pinterest and TikTok features. Grows among creators in fashion, wellness, and design.
A hybrid of Twitter and Facebook, popular in China. Used for celebrity content, news, and influencer marketing.
Image-sharing platform popular with meme culture and Reddit users. Great for viral image content and GIFs.
A hyper-local platform for neighbors to share community updates, events, and local recommendations.
A video-sharing site gaining popularity as an alternative to YouTube, with looser content moderation policies.
Formerly StumbleUpon, helps users discover interesting content based on preferences and web behavior.
Privacy-first social platform with no ads or algorithmic feeds. Focuses on user control and group-based sharing.
A free speech-oriented network known for alternative political discourse and niche communities.
Location-based app for check-ins, travel memories, and personalized location history.
Caffeine
Livestreaming platform for entertainment, gaming, and lifestyle shows. Targets creators and micro-audiences.
Video chat app that allows group hangouts and games. Saw a surge during the pandemic, later acquired by Epic Games.
Social platform for teens and young adults. Features livestreams and chat rooms built around interests.
A blockchain-based blogging platform that rewards users with cryptocurrency for content creation.
Niche interest communities for fandoms, gaming, and hobbies. Highly interactive with forums and stories.
Short-form video app similar to TikTok with special effects and AR filters, targeting Asian markets.
Open-source, crypto-powered social network focused on free expression and decentralized governance.
Creative network for artists, photographers, and designers. Focuses on showcasing portfolios and high-quality visuals.
Russia’s most popular social network. Offers music, video, and messaging, similar to Facebook.
Blockchain social network where users invest in creators via crypto-based coins.
Music-driven short video app for creators and performers. Competes directly with TikTok in the U.S.
Anti-selfie app where friends take photos of each other. Focuses on authenticity and social interaction.
India-based social network supporting regional languages and content. Popular in rural and tier-2 cities.
Indian short-video platform created after TikTok’s ban. Targets local creators and mobile-first audiences.
Indian microblogging alternative to Twitter. Promotes content in local Indian languages and community dialogue.
Latin American platform for discussions, memes, and general interest topics. Known for strong community engagement.
4. Best Types of Content for Top Social Platforms
Types of content that generate the most engagement in 2025:
- Short-form video (TikTok, Instagram Reels, YouTube Shorts)
- Livestreams (YouTube, Twitch, Facebook Live)
- Infographics (Pinterest, LinkedIn)
- Community polls (Twitter/X, Facebook Groups)
- Visual storytelling and carousels (Instagram)
- Interactive quizzes or AMA threads (Reddit, Instagram Stories)
5. Niche Platforms Worth Exploring
Some lesser-known but fast-growing social apps:
- Mastodon: Decentralized Twitter alternative
- Steemit: Crypto-powered content network
- BeReal: Authentic photo-sharing
- Lemon8: Pinterest + TikTok hybrid for lifestyle and aesthetics
- Poparazzi: Camera-first app with no selfies
6. Social Media Trends in 2025
- Rise of AI-driven social discovery tools
- Short-form video remains king
- Regional platforms (e.g., ShareChat, Moj) seeing growth
- Decentralized platforms gaining credibility
- Private group messaging becoming more interactive
7. FAQ: Top Social Platforms in 2025
What is the most popular social media site right now?
Facebook still leads with over 3 billion active users.
What are the newest trending social apps in 2025?
Threads, Lemon8, and Poparazzi are rising fast among Gen Z.
Which platform is best for professional networking?
LinkedIn remains the top platform for professionals and B2B outreach.
How do I choose the best platform for my brand?
It depends on your niche. Use Instagram for visuals, YouTube for tutorials, LinkedIn for B2B, and TikTok for viral growth.
Which platforms are best for content creators in 2025?
YouTube, TikTok, Instagram, and Discord are best for monetization and community-building.
